Strategist
I help leaders make sense of complex market, technology, and customer shifts, then translate that into clear strategic direction. The focus is on what to prioritise, what to ignore, and where effort will genuinely move the needle. Strategy sessions are grounded, commercial, and designed to lead to action.
Consultant
As a consultant, I work alongside leadership teams to solve specific business problems involving growth, digital capability, or emerging technology. This is hands-on, outcome-focused work: diagnosing issues, pressure-testing ideas, and shaping practical solutions that fit the organisation’s reality.
Fraction CTO
I act as a trusted senior technology lead for businesses that need strategic tech oversight without a full-time CTO. This includes guiding technology decisions, overseeing platforms and vendors, and ensuring AI and digital investments are aligned to business goals.
Fractional CMO
I support organisations that need experienced marketing leadership to sharpen positioning, customer experience, and digital performance. The role focuses on strategy, structure, and decision-making – helping teams modernise marketing capability and connect activity to measurable business impact.